To mark the third anniversary of NACH-OH! I decided to change the entire brand image and content. This in order to give out my name as a designer at a higher level.
In approaching this project as a personal identity and strategy work was complexly simple: Everything must be completely consistent, from the choice of typography to the measured use of the colors. Each piece has to make sense and must evolve as the project does.
The logo as the centerpiece, where other applications emerge, is the result of exploring different typography styles. Simple and consistent lines that allow it to be easily legible, potentially less susceptible over time , endow it with personality and create an easy recall.