Microsoft invited us to create a short animated CGI video based on the values of their brand. Microsoft has been an influential company whose products have shaped many facets of society in recent decades, adapting and changing with the times in the technology field. Our goal was to communicate these ideas visually.

One of the main ideas that we explored was connecting dots, which we enhanced by adding a “grow” twist to it. When people are connected, knowledge grows and expands, which we tried to represent in this satisfying animation.

For this exploration, we tried to go with a more abstract solution focusing on the adaptability of the brand, in which the colors of the brand adapt to its shapes by flowing into it, and then bursting into waves of color.

The most essential part of our process is the exploration of ideas. 

We start by sketching and testing different visual solutions until we find the one that fits most the needs of the project. It is the most exciting part of the process and the one that we enjoy the most to work on.

We had worked with Microsoft for a previous project so we implemented that experience into this one. Moving from a more monochromatic palette to their brand colors made the project come to life. Now, different colors can represent different people, technologies, and contexts being connected, while they enhance the visuals by adding contrast and interest.