2014 Winner of Abercrombie & Fitch's international competition brief
I won a job at their Head Office and still work there today as a Graphic Designer
Brief: Research the brand's heritage and create a set of graphics for a range of t-shirts for Fall/Back to school 2014
From my research I discovered the Adirondacks, where David Abercrombie and Ezra Fitch had spent their free time exploring. I took inspiration from the Adirondacks, the colours, signs, wildlife and tribal history for my designs. I especially liked this quote: “Adirondack park was given state constitutional protection in 1894, so that the state-owned lands would be protected forever, forever wild"
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EXTRAS
The designs can be used across a range of Abercrombie & Fitch products
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LABELS & TAGS
I also designed tags and labels for the range.
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LOOKBOOK
I designed and made a lookbook for the range. I named the t-shirts after areas in the Adirondacks and wanted the whole book to have an outdoor, natural feel.
