NiceLab Studio's profile

Tea Watcher 默守茶规 品牌设计 Visual Identity

Illustrator
默守茶规是一个以传统制茶为核心的茶饮品牌,在原产地、采摘时间、制茶工艺上严守科学出品标准,我们在设计的过程中尝试以严谨的气质作为品牌的视觉基调,来呈现品牌饮茶理念。

基于品牌的人文气质,标志的创意灵感来源于汉字,我们为品牌精神总结了「匠心」一词,并将二字融为一体,构成一个气质规矩严谨的六边形,以此为品牌视觉核心,延伸出品牌整体视觉感受。



Tea Watcher is a tea drink brand with traditional tea making as its core. It strictly abides by scientific production standards in terms of origin, picking time, and tea making technology. We try to use rigorous temperament as the visual keynote of the brand during the design process. To present the concept of brand tea drinking. 

 Based on the humanistic temperament of the brand, the creative inspiration of the logo comes from Chinese characters. We summed up the word "ingenuity" for the brand spirit, and integrated the two characters into one to form a hexagon with strict temperament and rules, which is the core of the brand's vision , extending the overall visual experience of the brand.
Tea Watcher 默守茶规 品牌设计 Visual Identity
Published:

Tea Watcher 默守茶规 品牌设计 Visual Identity

Published: