肉球糧行寵物罐頭｜Canned food packaging series design

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肉球糧行是一個以貓為本的寵物品牌，同時作為擁有多年養貓經驗的飼主，團隊們深知毛孩挑食、水分不足、營養攝取不均等種種令人頭疼的飲食通病。因此致力於研發出適用於所有貓咪的食品，給毛孩更天然、優質且安心的飲食饗宴。

Paws Brothers is a cat-oriented pet brand founded by a team of experienced cat people. Paws Brothers has a deep understanding of common nutritional disorders in cats. Therefore, they are dedicated to developing high-quality, natural, and well-balanced cat food suitable for all cats.

饗宴主食罐 Banquet for cats

作為初登場的見面之作，包裝以大面積的貓咪插圖呈現，讓受眾能快速直觀地將「肉球糧行」與「貓咪食品」連結。插畫藉由樸拙的筆觸、有機的造型呼應了品牌「天然食材、真實呈現」的初衷，繽紛大膽的配色則有助於辨別不同口味。這樣的設計策略旨在眾多寵物品牌中樹立起強而有力且鮮明的形象。

As the first impression of the brand, the packaging design features eye-catching cat illustrations that allow the customers to intuitively associate Paws Brothers with cat food. In addition, the bold and vibrant colors enable to distinguish between different flavors. The cat illustrations reflect the brand concept of "return to nature" by using organic shapes. This design strategy aims to establish a strong and distinctive impression.

罐頭上繪製了在不同狀態中嬉戲、伸展、打盹的貓咪，透過不同的堆疊組合，也能讓貓咪之間隨機形成相互嬉戲的玩味畫面。

Cats in various movements can randomly form an animated display by stacking the cans in different combinations.

派對點心罐 Party for cats

饗宴主食罐推出後，在市場打開了一定程度的辨識性，團隊接著打造出替毛孩補充營養的「派對點心罐」。沿用主食罐大佔比貓咪插圖的設計，並將各口味罐頭對應的食材轉化為裝飾性圖樣融入背景，高彩度、高對比的色彩搭配也成為本產品的視覺焦點，強烈連結了活潑熱鬧的派對意象。

Paws Brothers released a new complementary cat food of "Party for cats" after "Banquet for cats" launched. Party of Cats transformed the ingredients into patterns for decorating the background. Moreover, the combination of high saturation and high contrast color link to a lively party vibe.