We decided to focus on the recycled aspect of this Post-It note.
The use of felt material is meant to "give life" to the material like how recycling does to recyclable materials.
To show that it has been recycled, we adopted the reincarnation idea. The Post-It recalls its past lives of being different paper products.
(Kindly watch the video at the very bottom for a more detailed explanation)
Thank you for your time and patience!