JKR Juice 2014 – Kanpai Sourz
Summary of brief:

Create a new product range for Sourz, marketed towards an older audience that transports them to a new and unexpected place.
The product I have created is called ‘Kanpai’ which is Japanese for ‘Cheers!’ – the design, product range and ritual I have designed focuses on Japanese flavours and their renowned culture of sharing.
 
The 'Kanpai' product range is unique; it consists of one drink (a sake base – the traditional Japanese alcoholic drink) and a series of five dried ingredients typical in Japanese cuisine which are infused in the sake to give a variety of flavours.
The typography on the bottle I designed to look like Japanese characters running vertically down the bottle, however, when the bottle is poured, our Western eyes are able to distinguish more clearly the latin alphabet.
The bottle shape is inspired by traditional Japanese vessels for Sake and has a lid that pops up to reveal two spouts at either side so that it can be poured.
The Kanpai product range is made up of dried ingredients typical in Japanese cuisine, each being one of the five basic tastes: sweet, sour, bitter, salty and umami. These ingredients come prepared at the bottom of some glasses which the drinker would pour sake on to infuse with the flavoursome, quintessentially Japanese tastes. 
Kanpai would be sold as a set which reinforces its positioning as a product that should be shared. The box to retail the product in supermarkets would be made of traditional Japanese paper and a large acetate window would allow the buyer to see the product and ingredients clearly.
When the product is served in a bar, the bottle of sake would be served on a round wooden board along with glasses ready-filled with the dried ingredients product range. The glasses have been specially designed for this product so that when they are stacked on a table, they resemble canes of bamboo.
There is a small well at the bottom of the glasses to catch as much of the loose ingredients that are added to the drink as possible as although all of them are edible, the ingredients are simply there to infuse the sake, not specifically to be eaten.
JKR Juice 2014 – Kanpai Sourz
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JKR Juice 2014 – Kanpai Sourz

My response to the JKR Juice competition brief for Sourz Obscure 2014.
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