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    About

    Student project about fictional Olympic games in Kingston, Jamaica.
    Published:
Kingston 2016 Olympics
 
This project was created for my subject class during my bachelor studies at Middlesex University.

Our task was to design the branding of a fictional worldwide sport event, so I chose to design the 2016 Olympic Games taking place in Kingston. I have always been fascinated by the Jamaican culture and its temperament as well as its proud people. Their culture is making a statement in almost any art form and  especially in their music.
In my approach of the Kingston Olympics, I decided to reflect these particular values on the visual identity of the games.
 
The inspiration behind the logo is pretty simple. A worldwide event needs an  easy-to-remember logo, announcing the event. The logo captivates the first letter (K from Kingston) of the hosting city and the year of the event (16 for 2016).

In this presentation i decided to showcase a series of posters created for this purpose, rather than a particular branding proposition.

Hope you enjoy it!
_
Logo Drafts
 
Final Logo
Posters
Student :  Vasilis Pallas
Tutor :  Charis Tsevis

ΑΚΤΟ (Art & Design)
Subject class / Visual communication
Bachelor of Arts
February 2014
 
Thank You!