Filmmakers from all over the worldcome down to attend screenings, participate in talks and cultivate prospectsfor future productions. Naturals from Valdivia have become more and moreinvolved with the festival and every year attracts more interest from thecommunity in general, transforming the city with this vibrant event.
The concept that organizers coinedfor this year was based in all of the previous features mentioned above, usingthe claim “Único en su especie” (One of a kind). The organizers wanted afew key communication piecesdesigned around this theme.
I decided to use the doublemeaning in spanish for the word “species” or “kind”. This word means both an element from thenatural world as an animal or a plant and also some kind of phenomena. Ideveloped the design around the concept of what would be Valdivia´s "species": a local kind ofdeer (pudú), a girl with an umbrella, a film canister, and a steady cam. Their uniquenessis expressed by the graphical expression they assume: the pudú and girl arerendered with film canisters while the camera and film canister are rendered asif they were made out of leaves and vegetation.