eesy peesy
UK Sexual Health Campaign
UK Sexual Health Campaign
About 1 in 10 people aged 16-25 has Chlamydia. But often, they show no symptoms. NHS Liverpool and NHS Knowsley launched a campaign to encourage young people to take a simple urine test for the infection. First, we created a name that effortlessly captures the ease and mechanic of the test.
Next, we created campaign materials. They reinvent the traditional story of Jack and Jill and position it in a context that's relevant to the experiences of young people. The campaign is typified by a bold graphic style, and risque rhymes.
The creative approach was applied to print materials and a website, which used Flash to bring Jack and Jill's deeds to life. The campaign resulted in 747 tests, 400 of which came from males - traditionally a hard-to-reach audience on the topic.