The brief was to come up with a visual language for the brand, keeping in mind the Freedom Tree language and aesthetics; it had to reflect that Freedom Tree is also a design studio apart from being a Home Store. The Freedom Tree Home Store was being set up at Bandra; a new store, it needed a new language and a new personality. It had to be bold, intriguing, smart and individualistic; the visual language was then to be applied on various print collaterals and promotional material.
Name of the sponsoring organization: Freedom Tree Design / Homestore
Industrial Guide: Latika Khosla / Aanchal Desai
Faculty Guide: Prof. Ranjana Dani
