"Had I been born Chinese, I would have been a calligrapher not a painter" - Picasso
"I want to try to paint my self portrait in writing" - Van Gogh
"If I had never dropped out, I would have never dropped in on this calligraphy class and personal computers might not have the wonderful typography that they do" - Steve Jobs
The campaign went beyond print, with the impactful visuals used for college collateral and merchandising material.
Grey Group Singapore
ECD: Till Hohmann CCO: Ali Shabaz CD: Antonio Bonifacio ACD-Art / Calligrapher / Illustrator: Nasheet Shadani
ACD-Copy: Sunny Deo Graphic Designer: Luis fabra Photographer: Leong Darren Account Director: Juhi Manwani
Senior Account Manager: Khoo Suat Ling Account Executive: Alice Suryadi Production Manager: Wong Cheng Wah