A part of my proactivity I felt Samsung were missing an opportunities with the initial campaigns when demonstrating the Galaxy Z Fold & Z Flip3 products and their best feature outside digital video executions.

I created a few dynamic ways of using other media channels such as specific existing  corner digital OOH, new tailored corner static OOH and print to create even more excitement and engagement around the Fold and Flip features

This was presented to Samsung and the result. Samsung was very impressed and tasked us to bring them to life, which we did with our impactful folding billboard sites.