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The White Hart pub is creating a new, bottled beer based off of their most popular brews: Premium Bitter, Golden Ale, and Imperial Stout. The tar… Read More
The White Hart pub is creating a new, bottled beer based off of their most popular brews: Premium Bitter, Golden Ale, and Imperial Stout. The target audience is men aged twenty-five to fifty who enjoy high-quality beer and are willing to spend more money for the quality. Edwards English beer will be sold in specialty gourmet food stores, moderate to high priced restaurants, pubs, and sophisticated bars. White hart antlers extend over the front of the bottle, from the neck to the base. Each kind of beer is differentiated by the metallic color of the antlers. The typography used for the main Edwards title is a bold slab-serif. Inspiration came from old pub signs and traditional hand printed techniques to capture the history of the Edwards name, which dates back to the first days of printing. The secondary type is a bold sans serif to contrast with the terminals of the slab-serif font. The type is in white to contrast from the dark brown of the bottle and allow for easy readability. Read Less
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