IBM AS/400 Software Direct Mail
IBM
IBM
This is a business-to-business (B2B) direct mailer sent to information technology managers who handle large amounts of data within their company's AS/400 servers.
This IBM software solution allows employees to retreive company data in easily understood bar graps and charts. That is, an employee can clearly see what useful company data represents (hence the ''glasses laying on a sheet of data'' creative execution shown on the cover of the mailer).
This IBM software solution allows employees to retreive company data in easily understood bar graps and charts. That is, an employee can clearly see what useful company data represents (hence the ''glasses laying on a sheet of data'' creative execution shown on the cover of the mailer).
The cover of the direct mail piece.
Inside left panel.
Inside center panel.
Inside right panel - call to action panel.
The back, mailing panel.
