Art Directors Club Festival Awards Bumpers & Openings
54133
3721
176
Add to Collection
About

About

Bumpers takes us on a natural object and imaginative distortions. Using the concept of organic elements as a narrative abstraction. The identify… Read More
Bumpers takes us on a natural object and imaginative distortions. Using the concept of organic elements as a narrative abstraction. The identifying objects from the artists show the openings for the workshop presenters of The ADC Festival of Art + Craft in Advertising and Design Festival. Read Less
Published:
Concept & Art Direction of the project
 
 
Materials & Backgrounds
 
Materials day 1                                  Materials day 2                               Materials day 3
               
Background day 1                          Background day 2                        Background day 3
 
 
Our Challenge
 
For nearly a century ADC Festival has inspired international creative to reconnect with their inner artist and recommit to the craft of their profession.
After 91 years of holding its Award Gala in NYC they decided to move to Miami Beach.
 
Our challenge was the need to create a new brand identity accord to the new location (together with all its applications); develop a complete new website for the Festival and creating an app for the attenders.
 
On the other hand we were also asked to create the “Openings” for the festival events and workshops that were to happen during the festival.
 
 
Creativity
 
We do understand Creativity as going beyond the usual limits of knowledge.
Our proposal was about projecting this philosophy applied to different materials and objects in beautiful Motion Graphic and 3D creations. We worked hard to reach the amazingness grade in our work.
 
 
 
_______________________________________________________________________________________________________________________
 
 
Bumpers Festival Awards
 
The bumpers feature organic objects and imaginative distortions to present each night of the festival.
 
 
 
 
Day 1
The Tomorrow Awards
The Tomorrow Awards is an award show that honors work that truly pushes creative and technological boundaries. By inspiring trends rather than following them, Tomorrow Awards winners show the creative community the possibilities of a very near future.
 
Opening of the Festival's First Day. 
 
 
Days 2 & 3 — The ADC Annual Awards
of Art 
+ Craft in Advertising and Design
The first international award show of its kind, celebrating the very best in design, advertising, photography, illustration, motion and interactive work, each with a focus on industry-leading artistry and craftsmanship.
 
Opening for the Festival's Second Day.
 
Opening of the Festival's Third Day.
 
Client
ADC

 
Created & Art Direction
CROWD STUDIO

 
Director, Animation & Art Direction
TAVO

 
Music & Sound design:
FLOWAUDIO
 
 
·
 

_________________________________________________________________________________________
 
 
Openings Workshops
While the stars of the Festival are the Night Celebrations —the Tomorrow Awards and the ADC 93rd Annual Awards— the ADC Festival is also filled with hands-on workshops designed to spark your creativity, not just discuss it.
 
 
For the opening of each workshop we used 3D objects related to the presenter, making it more personal and identificative.
Texture day 1                        Texture day 2                        Texture day 3
Background day 1              Background day 2              Background day 3
_________________________________________________________________________________________
Day 1
Workshop openings
 
 
Hungry Castle
 
 
Ian Padgham
 
 ​
Natasha Tsakos

Day 2
Workshop openings
Javier Mariscal
 
 
Ivan Cash
 
Clive Wilkinson

Day 2
Workshop openings

 
 
Dick Boak
 
Joshua Davis
 
Kazilla
 
Gary Baseman and David Charles
 
Client
ADC

 
Direction, creation & Art Direction
CROWD STUDIO

 
Motion Graphics & Postproduction
David Durà
 
3D Assistant
David Mir
 
Modeling
Jordi Alavedra

 
Music & Sound design
FLOWAUDIO