Parallel is a lounge bar located in Beirut - Lebanon.
The branding concept relies on the idea of the ones who do not meet. The emblem is two parallel letters "P" which represent the concept. The colors used are concrete and warm, a certain feeling of belonging somewhere. The font used is simple with straight parallel lines that are formed in the name. The concept is expanded in the branding, especially with the use of the taglines that tell how deeply it means for them to connect when they know how impossible it is.
Agency: Swot Creative Hub www.swottm.com
