2023 Lark New Year Gift Design 字节跳动旗下飞书 2023 新年礼盒

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2023 Feishu Chinese New Year Gift Box Design

2023 “兔必NO.1” 2023 飞书新春充能包新年礼盒

TIME : 2022.12

2023 Feishu Chinese New Year Charging Package: May you be full of energy in the new year, Rabbit will be No.1!

💌写在前面

💌 Written in front

在已经挥别的2022年里，我们携手同行，共同向前，创造先进，贡献力量。

In 2022, when we have said goodbye, we will walk hand in hand, move forward together, create advanced and contribute.

年关将至，“兔必NO.1” 2023飞书新春充能包，现已上线。

The end of the year is approaching, "Rabbit must NO.1" 2023 Feishu New Year Charging Pack, now released.

新年要充能，兔年更能冲。飞书希望带给你更多能量与创造力。

The New Year should be full of energy, and the Year of the Rabbit can be more rushed. Feishu hopes to bring you more energy and creativity.

致敬每一个先进的你在2022年里的付出和前行，祝你2023心想事成产出爆棚，业务起飞先进到位。

Pay tribute to every advanced you in 2022 to pay and move forward, I wish you 2023 wishful thinking output burst, business take-off advanced in place.

愿你在新的一年里：能量满满，兔必No.1！

May you be in the new year: full of energy, the rabbit will be No.1!

01 Background & Inspiration

We sorted out the case and presented the whole design process of Feishu "Rabbit No.1" from concept to landing

In the early stage, we started from the four aspects of gift attributes, product selection dimensions, packaging tonality and communication dimensions, explored the relationship between gift boxes and brands and festivals, and thought about how to make communication more topical, so that everyone can better "Charge" in the New Year of 2023, which is the core argument of the focus

我们围绕“飞书专属礼盒”与“新年节日”两大关键词，考虑在礼盒中融入飞书品牌元素 emoji 与兔年元素结合创作

We focus on the two keywords of " Feishu exclusive gift box" and "New Year's Festival", and consider incorporating Feishu brand elements emoji and Rabbit elements into the gift box

We diverged a lot of creative gameplay: [happy "busy" box], [return: accept recognition and yourself, and then turn the film.], [advanced team, rabbit fly forward work supplies set], [money TU (rabbit) boundless millionaire, card], [advanced team, big exhibition macro rabbit work keyboard and mouse set], [Nice rabbit meet you want to see you reunion dinner theme]...

多轮讨论后，敲定具有飞书专属特色的 emoji 玩法

After several rounds of discussions, the emoji gameplay with Feishu 's exclusive features was finalized

飞书 emoji 兔年手办套装：

Feishu emoji Year of the Rabbit figure set:

飞书兔年限量充能盲盒！

Feishu Year of the Rabbit Limited Charging Blind Box!

主题拟定：「兔必 NO.1 」

Theme formulation: "Rabbit must NO.1"

新年要充能，兔年更能冲。飞书希望带给你更多能量与创造力。

The New Year should be full of energy, and the Year of the Rabbit can be more rushed. Feishu hopes to bring you more energy and creativity.

致敬每一个先进的你在2022年里的付出和前行，祝你2023心想事成产出爆棚，业务起飞先进到位。

Pay tribute to every advanced you in 2022 to pay and move forward, I wish you 2023 wishful thinking output burst, business take-off advanced in place.

愿你在新的一年里：能量满满，兔必No.1！

May you be in the new year: full of energy, the rabbit will be No.1!

同时开启 EMOJI 手办草图绘制，

At the same time, open the EMOJI figure sketch, draw,

并且探索了接近 30+ 个飞书 emoji 兔年手办概念稿

And explored nearly 30 + Feishu emoji hand-made concept drafts for the Year of the Rabbit

并通过多方讨论、深度调研与评审后，

And after many discussions, in-depth research and review,

确认了最终的 2 款新年限定兔年 emoji 手办最终创意概念方案；

Confirmed the final creative concept scheme of the final 2 new year-limited rabbit emoji figures;

他们分别是：

They are:

小红花 Emoji + 冲 Emoji

Little Red Flower Emoji + Chong Emoji

狗头Emoji + 一飞冲天

Dog Head Emoji + Soaring into the Sky

并且将手办的创意概念草图融入了贴纸设计中

And, the creative concept sketch of the figure is integrated into the sticker design

经过几轮会议探讨，达成共识：虽然当前方案具有了更多的丰富度，但制作滴胶手办工艺限制，最好是尽量避免太过复杂的服装呈现，制作的产品效果会更好；

After several rounds of discussions, a consensus was reached: although the current scheme has more richness, the process of making the Epoxy figure is limited, and it is best to avoid too complicated clothing presentation as much as possible, and the product effect will be better;

由此继续深入打磨，后续将2款手办产品的服装设计都尽量避免产生分割线来提升整个工艺呈现的品质感；

Therefore, continue to polish deeply, and then try to avoid the dividing line of the clothing design of the two hand-made products to improve the quality of the whole process;