Our 2023 NBA All-Star Campaign was built around the slogan, “Trail to Salt Lake,” a phrase that nods to the mountainous theme of the host city and the parks theme of our current City Edition Uniforms. The color palette for this campaign followed suit, pulling yellow from the All-Star ’23 branding, and powder blue from our City Edition uniforms. We leaned into design elements throughout the campaign to build upon this theme, particularly through the utilization of a badge kit inspired by retro skiing and camping patches.