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    As a part of a social media expert identity, a series of illustrations were commissioned to enhance the identity as a friendly, active, creative … Read More
    As a part of a social media expert identity, a series of illustrations were commissioned to enhance the identity as a friendly, active, creative and successful professional. Read Less
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The first phase consisted in developing the main character, as well as color palette and style. The character and the scenes it would appear in had to express a very active and successful personality, as well as creative and attracting social network likes and comments. The brief included: red hair (everytime a different hair style), green eyes, cool glasses, and always smiling.
The character was intended to appear in three different situations / scenarios:
 
1. At the opening of a successful small business.
2. Having social success in via smartphone while enjoying a park in the city.
3. Working in a nice office surrounded by gadgets.
Several objects were created to add meaning to each scene.
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