In partnership with Malfy Gin and Jameson Whiskey, the idea is to engage people and differentiate the experience by dividing it for those who are gin lovers and those who identify more with the whiskey category. The result is that whoever you are, whatever your personality or taste, we have the perfect cocktail for you.

Opportunity/Client Ask: To increase awareness of both featured brands and create a 360-degree campaign that takes the consumer through the entire funnel.

Customer journey/Campaign Details: A fun and content-rich approach to engage customers with a simple quiz experience aimed at, first, understanding what type of product they are best suited for and then, offering our best product recommendations, which evolve into editorial content including recipes and product bundles stoppable in 1-click.