HERE Studio's profile

Rowdy Mermaid

HERE Studio
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beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
Founded by Jamba in 2013, Rowdy Mermaid set out to make kombucha in a totally transparent way.

Rowdy Mermaid Kombucha is science backed, and has taken control over the amount of sugar in its products making it completely safe for adults and kids to drink. Not to mention the flavor profiles are linked directly to organic ingredients foraged to create one of the best kombuchas on the market.

beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
THE BRIEF
Jamba invited us to help identify what makes Rowdy… well, Rowdy! Our approach was to identify the healthy systems that Rowdy relates to (Food, Environment, Health, Culinary Science, Community & Exploration) and through deep immersive sessions with key stake holders to crafted stories that tie to these systems.

THE APPROACH
The result is a visual strategy that permeates throughout the entire Rowdy Mermaid brand in every touch-point— internal communications (brand presentations, brand guide, magalog) and external broadcast efforts (emailers, social media strategy, website design & build, sales materials).
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
DELIVERABLES
Visual Strategy
Brand Identity
Packaging
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
Photography
Art Direction
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
beverage brand identity cpg design fermented kombucha product design rowdy mermaid sales
Rowdy Mermaid
Published:
HERE Studio's profile

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HERE Studio's profile
Los Angeles, CA, USA

Rowdy Mermaid

Published:

Creative Fields