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Loeries 2014 Call for entries Films, Loeries 2014 Films, Loeries 2014, Loeries Videos
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We at McCann are very proud to be the creators of this year’s Loeries campaign. As anyone who’s worked on this brief before knows, it’s possibly the toughest brief in South African advertising, mostly because it gets judged by every creative in the country who didn’t work on it. 
 
With the Loerie Awards evolving from celebrating advertising creativity to celebrating creativity as a whole, we were driven to explore the essence of creativity itself.
 
The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award. We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience. To that challenge we knew we had to make something special, so we enlisted the help of our industry’s best to bring our campaign to life. Our gratitude goes out to every single individual involved. Be sure to watch this campaign between now and the end of Creative Week as we hope to affect you on a regular basis as it unfolds.
 
Creativity isn’t complicated. It doesn’t jump through hoops. Creativity moves you despite the information overload that numbs you daily. True creativity affects. The Loeries 2014 is celebrating the ideas that live beyond the medium and dwell in the hearts and minds of the consumer. Create. Affect.
             Create. Affect. The Loeries 2014 Charissa
             Create. Affect. The Loeries 2014 Dennis
             Create. Affect. The Loeries 2014 Geli
             Create. Affect. The Loeries 2014 Erik
             Create. Affect. The Loeries 2014 Nicky
             Create. Affect. The Loeries 2014 Nicky Cry
             CLIENT: LOERIES   
             Chief Officer: Andrew Human   
             Production Co-coordinator: Malefa Motitswe  
 
  
             AGENCY:  McCann       
             Chief Creative Officer: Pierre Odendaal   
             Executive Creative Director:  Pierre Odendaal   
             Creative Director: Sanche Frolich van Rensburg
             Associate Creative Director: Steve Clayton
             Art Director: Sanche Frolich van Rensburg, Ryan Liedeman
             Designer: Cara Wohlberg, Sarita Immelman, Marcelle Labuschagne
             Copywriter: Laura Maggs, Steve Clayton, Neo Malaka
             Operations Director: Helga Loser
             TV Producer: Yash Raidoo  
             Print Producer: Michael Higgins
 
 
             PHOTOGRAPHY
             Photographer: Ross Garrett - Lampost
             Assistant: Doug Bouwer   
             Producer: Jodie Ennik - Lampost    
 
 
             CREW      
             Wardrobe Stylist: Crystal Birch - Lampost  
             Stylist Assistant: Thokie  
             Stylist Assistant: Jade Rea   
             Make Up Artist: Tarryn Lee Kelly - Lampost & Bianca Hartkopf   
 
 
             FILM CREW      
             Director: Ross Garrett - Lampost  
             DOP: James Adey  
             Nicholas Doble - Panavision
             Michele St Arnaud - Panalux
             Tobie de Haas – Gaffer
             Marina Korskowa – DIT
             Paul Painting – Focus Puller
             Adam Howard – music composer
 
             DEEPEND
             Producer: Paulene Abrey
             Editor: Paul West
             Editor: Schalk van der Merwe
             Producer: Simone Fanti
 
             BLADE
             Producer: Susan Bellion
             Grade Editor: Craig Simonetti
 
             POST
             Fresh VFX Compositor: Bradley Glossop
             Producer: Stuart Botha
 
             MUSIC
             Adam Howard for music composition
 
             PRINTING
             R&A Print
             Mortimer Offset
 
             PAPER
             Antalis