First, we created an illustration reflecting a person
passing a story (fire) to another.
passing a story (fire) to another.
We wanted our animation to reflect the designer fragrance of the candle. The colors, shapes, and light had to “smell” just like the end product.
(Spoiler: we succeeded, and customers loved it!)
(Spoiler: we succeeded, and customers loved it!)
First reel was used as a teaser about
a week before the candle launch.
a week before the candle launch.
