Drinking problem? Behavior change.

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A poster campaign reaching out to a particular group of problems drinkers. They live amongst us and still function well enough day to day. On the surface they may seem like heavy social drinkers, but in truth alcohol has taken over their lives and personalities, creating a deep sadness and serious depression in many. The reaction to these images of pain and remorse increased calls to the helpline by 35%. The calls were mostly encouraged by friends and families of the actual drinkers.

Illustartion by Paul Young and Brigid Alkema.

The beer drinker.