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    Total rebranding of the PLARIUM online multi-million user gaming platform
    Published:
Total rebranding for PLARIUM, an international multi-million online gaming platfform based in Russia. The project was art directed by Saar Friedman, from the OPEN studio in Israel (www.open.co.il). The new website is: http://company.plarium.com
Plarium's previous branding
Initial concept sketches - the direction is to come up with a fresh, new brand that conveys VICTORY, by turning the 'P' into a FLAG
Chosen direction vector variations
Final logo design and rendering
Animated logo & a brand trailer
Logo rendering variations
Logo applications 1 and Identity set
Logo applications 2 and Identity set