'Just Add Luke' Self Promotion
In this project I undertook the branding and promotion of myself as a creative designer to prospective employers. The goal was to communicate not only my skills and experience, but also my creative and idea-driven cabilities.
Thus came the idea of marketing myself as a 'wonder-pill that will boost creativity'. The inspiration came while I was bed-ridden in hospital from a spider bite. To engage on a tactile level with prospective employers, I created a fictional cardboard pill packaging piece – designed to look a little dangerous and experimental. As the package is opened, a card points the viewer towards my website, which is the primary host of my CV and Portfolio. To find out if Luke is right for you, please consult your Art Director.
My role: Creative Direction, Design, Copywriting, Finished Artworking