The brief was ‘educational, fun and for children’. The process began by playing games ourselves and evaluating them on the basis of their ‘gameness’. This particular game was developed for Funskool India and has been launched in the Indian market. Gotcha! teaches children about 5 professions and things associated with them. Concepts of interest, choice, chance, control and bluffs were explored while designing the game play. The concept of the game is modular and can be used to teach other subjects as well. The original illustrations that you see here have been copyrighted and sold to Funskool.