Postmates asked me to take dark and moody burger photos that would translate well to a billboard campaign showing the limited edition burger beaming through outer space -- so dark, but not too dark, and with red backlighting to match the light beam animation. This was in collaboration with the artist The Weeknd and Monty's Good Burger, a small and popular vegan burger chain, in Los Angeles, CA, ahead of the The Weeknd's After Hours tour kickoff. The ad played on multiple large digital displays on the sides of a hotel in West Hollywood along a buzzy stretch of Sunset Blvd.