Stay True | Branding

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Stay True

Stay True is a coffee house where people can take a break from the bustle of the city and immerse themselves in the synthesis of nature and coffee. The coffee house lets you be true, to be free from every image that people try to build because of some conditions. People feel relaxed here, as they live among of forest in a well-crafted house. Stay true let you hear your soul. Stay true is an antonym to the word "tired". The coffee house is located not far from the nature of Chilliwack so that people get the best experience from being in Stay True.

The logotype represents the sense of the effect of mixing coffee added to the letter S while at the same time reminding some natural signature of people. It is raised to some degree as in psychology raised to the right signature of people tell us about their good mood. To do this, we have selected colors as close as possible to the nature of Canada, for the implementation

of a complete branding of coffee at home. We have 3 main colors: Mustard Green and Dark Bronze
Bronze is a mixture of copper and tin. It belongs to the family of browns, and it is a color associated with maturity and earthiness. Similar to the color psychology of brown, the color exudes the aura of nature and ideas of experience, growth, strength, and security. The Mustard Green color is a warm and earthy shade that takes inspiration from the leaves of the mustard plant. This color is characterized by its rich yellow-gold hue, often resembling the vibrant and slightly muted tones found in mustard seeds and leaves.

To highlight everything I said above, it was created a slogan for Stay True that is " Nature is here" which shows people who live in the city the opportunity to feel themself in a natural environment not even being in the forest.

Brand: Stay True

Agency: Studio 313

Brand Designer: Samir Mammadzada