Woove is a Health & Fitness brand that’s all about movement. The brand is built on the idea of fluid, dynamic motion that helps you reach your fitness goals in a natural, sustainable way. Whether you’re looking to lose weight, build muscle, or simply feel better in your own skin, Woove has the tools and resources you need to make it happen.
Our branding project for Woove was all about capturing the essence of movement in a way that was both bold and sophisticated. From the logo and collaterals to the marketing materials, we used clean, modern design elements to convey a sense of energy and flow.
Combining the letter “W” with a wave symbol, it’s a simple yet powerful icon that perfectly represents the brand’s values. The wave symbol also represents the fluidity and movement of the brand.
We aimed to create a voice that was both motivational and empowering, encouraging customers to take control of their health and fitness journeys.