The name Evolve derived from the transformation taking place in city, the change in oneself during your time in college and the contrast of an urban condition within the context of the Smoky Mountains. A geometric logo paired with an earthy color palette, including a wooden texture, grounded the concept in Tennessee’s agrarian history.
The website was designed to showcase the assets of the propertyl including renderings, floor plans, custom designed location map & lifestyle photography.
A local photographer captured the lifestyle of typical students.
A leasing center, built in a former bar, merges visual components from the identity system with elements of the space’s former life.
