To celebrate the reveal of the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh partnership, Inertia Studios collaborated with Closer and Amplify to design, direct, and produce a series of 3D billboards in both Chengdu and New York City.

Bringing through the wider campaign in a dream-like fashion, whilst celebrating the savoir-faire of the collection, Inertia blurred the lines between traditional and digital. An imaginary interpretation of future branded spaces - surrealist, digital, boundless - celebrating and featuring the LV x Nike NFT’s.