Kitco is the global precious metals authority and retailer of bullion products. After 45 years they have decided to change their main logo, and I had the privilige to create the reveal video for it.
The logo has a gold and silver finish, and my task was to transform the old into the new one - however I would see fit. This provided a great opportunity for me to experiment with a different kind of video: something grand and epic. Also, shiny metals lend themselves to being perfect subjects for this genre of videos.
Below are a few BTS shots and work-in-progress animations to showcase the technical side of the project.
X-Particles was used to add small gold flakes.
Fractured gold pieces start to melt.
First, the grid is being formed, then filled with molten gold.
