Zebra
Tasks: Branding, Creative Direction, Graphic Design, Packaging and Web Design
For this project, my job was to create cohesive and visually appealing brand for a new line of “basic” dresses. The brand indentity and visuals are designed to convey the simplicity, versatility of the clothes, while also appealling to both the trendy and timeless nature of the fashion sphere. To keep in line with the zebra name and concept, for the logo and the graphic elements, I went for a simple design that reference zebra stripes. I worked with black and white palette, so the clothes can become the star of the show, turn the basics, to “not so basics”.
