Ba.io Visual Identity –– 2020
D E S C R I P T I O N
BioArchitects Brasil is a company dedicated to the development of technology for the healthcare sector. Among its innovative solutions are the world's 1st FDA-certified titanium-printed custom prosthesis and the world's 1st complete orbital prosthesis. In addition, the company has already impacted countless lives, changing reality from treatment and health solutions to the daily lives of patients. The applicability is already present in fields such as cardiology, neurology, and has the perspective of expansion to other specialties. Ultimately, Ba.io's mission is to improve the lives of patients by redesigning the future of healthcare.
G O A L S
In 2020, the challenge of rebuilding BioArchitects' identity arises. The new brand needed to demonstrate more of its DNA: to be more human, accessible, and dynamic, without losing its technological and modern essence.
R E S U L T S
Combining these concepts, Ba.io was born. The square, representing cartesian rationality, and the circle, the organic proximity, unite to become a strong and recognizable symbol. And from these simple forms, we brought the technological and the human at the same time; the mind and soul; rationality and sensitivity.
We build everything: symbol, colors, typography, graphics, iconography, manifesto, communication directions, and sub-brand developments. The execution is based on the tagline: “Re.designing the future”. With an inspiring look and more conceptual lines, we use the concept of Bionic Design making organic constructions for formal design solutions.
In short, we've completely rebuilt Ba.io so it can continue its mission of redesigning the future.
We build everything: symbol, colors, typography, graphics, iconography, manifesto, communication directions, and sub-brand developments. The execution is based on the tagline: “Re.designing the future”. With an inspiring look and more conceptual lines, we use the concept of Bionic Design making organic constructions for formal design solutions.
In short, we've completely rebuilt Ba.io so it can continue its mission of redesigning the future.
T E A M
Creative / Designer Leader Marcelo Siqueira
Copywriter Willian Santaella
Case Designer Adson Rodrigues
Client Felipe Marques / Team Ba.io
