Tacloban : Today / Tomorrow

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TACLOBAN : TODAY / TOMORROW

A travel documentary book on Tacloban and it's promotion. All photographs were taken during the Year 2013. The original thesis concept was travel and promotion for the city but due to the super typhoon that occured on the first week of November, the concept was redesigned.

Focusing on Before & After, since majority of the people do not know Tacloban's state before the adversity; also since using before and after seemed negative when being associated with Tacloban, Today and Tomorrow were the words used. The project was started on July and was modified on December to January.

The tagline Know about it Be a part of it, aims to let the reader feel a sense of community.By showing the world what it once was to live in the area and seeing the major structures in their former glory would spark another light of hope in helping rebuild the city, rebuild the people’s spirits. Knowing what it was like before would help everyone understand or somehow let people empathize the loss and be instruments of hope, by knowing, understanding and even better, reaching out.

The Docks
(Left) A wooden dock located near the Astrodome.
(Right) A dock located in Balyu-an near Magsaysay Boulevard.

Sto. Niño Church in Tacloban.
Left photo was taken on December and the right photo was taken on September

Magsaysay Boulevard
Left photo was taken on December and the right photo was taken on September

The Book Design

the photograph used is the silhouettes of Leyte Landing Memorial taken on September, symbolizing the return. The back cover used the same subject but from a different angle and taken during December.

Tacloban city is the place where most of the attention was focused on ( based on the news ). The cover is from the municipality of Palo, Leyte but when people are asked about Tacloban they either think of the Leyte landing memorial or San Juanico bridge. The two places are adjacent to each other.

The Campaign

I opted to use only posters and social media; and a few direct marketing.

Introductory Ad
Target is the youth (18 - 25 ) hence, the outfit of the person. The reason why the people aged 18 - 25
were targeted because most of them know the damage because of the internet and majority of the people I know use social media.

Book Launching Ad

The book launch is set on Bonifacio Global city because people often go there on weekends. There are plenty of events being held in that area.

Sustaining Ads

The goal of the sustaining ads is to show and remind them of Tacloban, before and after it happened. The text below would help support and entice possible prospects to purchase the book.

Promotional Ad

The theme is Today and Tomorrow.

Institutional Ad

Social media-based Black Pencil Project is a civilian volunteer group that brings pencils, pens and paper to children of barrio schools found in remote Philippine communities. They have this campaign for 1000+ hugs that, if promoted along with the boo, would help more people be aware of the status of the people affected from the typhoon.

Testimonial Ad

Lourd De Veyra is also from Leyte, specifically Palo. Most of the youth know him and he has strong influence on them.

Photographs of Today

Sample images of Today

- Gears used Fujfilm X100s & Canon 7D
- 100 mm f2.8, 11-16mm f2.8

People observing the wreckage on the barangay of Anibong.

House owner monitoring the repair of his motorcycle outside his home.

Survivors sitting by the sacks of unendible rice carried by the ship "Eva Jocelyn".

Scene in downton. People are lining up outside the drug store while cleaning operations are on going beside them. The employees from the store, however, told them that it is not open and that they were checking stocks.

Flooding was constant around the city due to the clogging of drainages by the debris. Whenever it rained for a few hours, the flood would eventually reach the knees.

On going inspection of the road that was destroyed by the storm surge. Only pipelines remain in that area and one side of the road.

A person taking shelter under someone's shed.

Despite the trauma experienced, an employee works under heavy rain.

Brothers salvaging useable parts for a new home.

The Balyuan ampitheater faced storm surge head on.

A view of barangay Anibong.

After 40 days. Streets lit by candles for those who taken away from their loved ones.

Approximately 20 meters away from the sea. The storm surge had created small ponds.

Brothers playing hide and seek outside their home.

The city had no lights for days. Supply was limited and the made people resort to using lamps, candles and burning objects to give them warmth and light during cold evenings.