Modest Habits is a series of painting supplies made exclusively for the Target Corperation. With inspiration from the sculpture artist Donald Judd, most associated with minimalism, comes the correlative "modest habits." Simple shapes and a wide variety of color frame the visuals of the product and an insurance to the consumer that their next home project doesn't have to be a difficult one.
Modest Habits
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Modest Habits

Challenge: to design and create a paint line and supplies for a store to use similar to Behr used at The Home Depot.

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