Alongside Sony Interactive Entertainment and Amplify, our team at Inertia designed and animated a fully anamorphic 3D film for 5 curved large-scale screens and a series of projection mapping sites to launch for the highly anticipated PlayStation® 5.

Bringing the ‘Play Has No Limits’ global launch campaign to life, we transformed iconic locations, from Dubai’s Burj Khalifa to London’s Piccadilly Circus into mesmerising immersive and anamorphic shows.

The films used a naked-eye 3D effect which created an unbelievable illusion of the product physically and realistically breaking out of the curved screens.