Seattle Sounders & Seattle Reign Joint-Branding Concept 2: Emerald City Heritage
(2018–19, updated 2021)
Though the teams are independently owned, I like to imagine them in branding alignment as if the organizations were to merge. Here is a design that expresses my love for the Eternal Blue, Forever Green and the Blue & Bold!
This Sounders design was originally made in 2018, but it took until 2019 to complete the Reign logo (in preparation for my 2020 NWSL series). Both logos were tweaked during my my 2021 MLS redesign series and 2022 updates to the NWSL series.
The Sounders logo gets a new Space Needle, done from scratch, inspired by 1983 logo. The 4 NASL-style waves represent our 4 pre-MLS titles. The crest is contained in a hexagonal emerald shape.
The rain-haired monarch returns from the Reign's inaugural logo, now appearing above the mountains of her domain.
The Sounders logo gets a new Space Needle, done from scratch, inspired by 1983 logo. The 4 NASL-style waves represent our 4 pre-MLS titles. The crest is contained in a hexagonal emerald shape.
The rain-haired monarch returns from the Reign's inaugural logo, now appearing above the mountains of her domain.
The Sounders home jersey retains the green/blue/green arrangement of the inaugural NASL season and the MLS era, and uses a sublimated pattern of the NASL-era waves, ascending northwestward in diagonal hoops.
The away jersey is a 1982 fauxback design with sublimated waves from the Seattle city flag. (Note: this jersey design predates the very similar Ballard FC jersey!)
The Reign home jersey puts a rain pattern in the shape of the coastlines of Washington state.
The away jersey incorporates the needles of the native western red cedar into an abstract mountain design.
The away jersey is a 1982 fauxback design with sublimated waves from the Seattle city flag. (Note: this jersey design predates the very similar Ballard FC jersey!)
The Reign home jersey puts a rain pattern in the shape of the coastlines of Washington state.
The away jersey incorporates the needles of the native western red cedar into an abstract mountain design.
The color variations show all the color schemes used by each team's alternate jerseys, retro color schemes, and holiday color schemes for July 4th, Pride Month, and Cascadia Day.
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