BORDERLINE Magazine
Your Frame of Reference
Objective
To create a double-sided lifestyle magazine targeted towards two different audiences.
Problem
Today, people live in a mobile society. They frequently interact with different communities and environments based on family, work obligations, and entertainment. BORDERLINE bridges the gap between the two. It offers two different perspectives for those seeking a deeper insight into the other side of life.
Audience
Famalies or individuals living in or near both urban, suburban, or rural environments. They frequently interact between the city, suburbs, or country side for business, school, or play.
Voice
Informative, Insightful, & Entertaining