The slogan "Discover the world's Whisky Flavours" is exactly what the goal, of creating the following promotion materials, was. It consists of a few components: a fan brochure, a placemat and a leaflet. These materials were combined in a package which was sent to horeca estabilishments to use for their clients with the goal of making them familiar with the various whiskies.
This brochure helps customers to make the choice between the various kinds of whisky. On the front and back side you can see frames in which are descriptions of a taste of a whisky. Right next to it an arrow which points you to the whisky which taste matches this description. This works with a two way tab system from the front to the back and vice versa.
On the left the front view and on the right the first page of the interior
Digital mock up of the fan brochure
The printed result with a matte finish
This placemat was made for a tasting session of the three displayed whiskies; Jameson Irish Whiskey, Chivas Regal 12 Years Old and The Glenlivet 12 Year Old. The whisky glasses will be placed on top of the circles with the logos. Underneath there is information about every espect of the whisk(e)y like general information, taste, color and smell.
Digital mock up of the placemat with whisky glasses
The printed result with a matte finish
This Whisky Leaflet is to be included into a package for horeca owners. This package includes, among other things, the Whisky Fan Brochure and the Whisky Nosing & Tasting Placemat. The leaflet contains instructions and explains what to do with these promotion materials.
Outside of the leaflet
Inside of the leaflet
Sláinte!
(this is a drinking toast being used in Ireland and Scotland)
(this is a drinking toast being used in Ireland and Scotland)
