Residenza Torlonia - Senior House
Logo Design - Brand Identity
Logo Design - Brand Identity
The proposal was presented for Residenza Torlonia - Senior House, a luxury retirement home.
The mission of the structure is to offer its guests welcoming environments, luxury rooms, personalized assistance and exclusive services.
The mission of the structure is to offer its guests welcoming environments, luxury rooms, personalized assistance and exclusive services.
The goal of the work was to present a logo and a visual image that reflected the fundamental characteristics of the Residence such as the quality of services, elegance, serenity, the strong historical component derived from the name and the natural one.
The logo was created by studying the elements that characterize the Torlonia family coat of arms.
The roses and stars were chosen as tributes to the name of the residence. These have been integrated with the floral elements that characterize the decorations of the villa and its gardens.
Finally, the pentagonal shape of the logo recalls the heraldic coat of arms as a symbol of elegance and nobility.
The roses and stars were chosen as tributes to the name of the residence. These have been integrated with the floral elements that characterize the decorations of the villa and its gardens.
Finally, the pentagonal shape of the logo recalls the heraldic coat of arms as a symbol of elegance and nobility.
Two colors were chosen for the logo: blue and gray.
Blue, in all its variations, is associated with nobility and thus with a set of characteristics worthy of respect and admiration. It is also often associated with relaxation and tranquility, conveying an extremely positive effect on people's minds and bodies.
Gray, on the other hand, is a neutral color that represents elegance, serenity and balance.
The two colors combined therefore perfectly represent the main characteristics of Residenza Torlonia both from the point of view of the target audience it is aimed at and the refinement and care of the environments that will welcome guests.
The two colors combined therefore perfectly represent the main characteristics of Residenza Torlonia both from the point of view of the target audience it is aimed at and the refinement and care of the environments that will welcome guests.
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Designed by Valerio Garofalo
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