JOHN MALKOCH
The brand wants to convey the importance of the role of the "CEO" in a Company.
A Famous multi-business Entrepreneur in New York. He knows perfectly the network of different Markets, within a microscopic planet, where the "rules of the game" are valid in the USA, as in Russia, in Canada and in the "Rest of World".
Inspired to a Novel.
JACOBE MILLER
The brand wants to convey the importance of the role of the "Researchers" in a Company.
A private biotechnologist engineer, diligent person and close friend of frank. Miller's skills make it possible to create an added economic value for the market, not of secondary importance, which permeates the complexity of social networks, intervening not to save, but to renew the economy, despite the outbreak of a frightening and unknown virus.
Inspired to a Novel.
EMMANUEL MOREAU
The brand wants to convey the importance of the role of the "Consultant" in a Company.
A Solidarity person and established in the scientific field through publications in various pharmaceutical journals.
Inspired to a Novel.
LICENSING OVERVIEW
Licensing means the commercialization of licenses with which the licensor grants the licensee the right to use a patent, a trademark, a certain know-how or a fundamental element for the production and / or the marketing of a product or service.
This form of partnership, due to the benefits it entails, has had a great development at an international level (International Marketing). For the company that grants the license, the license agreement is a means of extending the use of intellectual property, penetrating a new market without having to make direct investments in production plants and distribution networks. For the licensee, that is, for those who use the license in their own country, it means being able to enter a new business quickly and with modest risks.
If, on the one hand, licensing allows rapid entry into new markets without having to sustain entry costs, on the other, it requires the company to undergo considerable research and development dynamics and constant attention to innovation. With the granting of licenses, in fact, the company disseminates know-how and therefore runs the risk that the licensee will acquire knowledge such as to become a competitor when the contract comes to end. Therefore, if the company does not want to be reached by licensee companies, it must maintain a constant development gap. In addition, the licensor also runs the risk that the licensee's behavior could damage the brand image or the reputation of the company, in the event that the licensee does not meet certain quality or reliability standards.
FCO want to share a "Brand Extension" with owners of companies who are interested in expanding their business.
In the Licensee's perspective, the licensing agreement represents an effective alternative to overcome the barriers to entry in the sector / market of reference and the risk perceived by consumers on a functional and psycho-social level. It is known that overcoming these barriers implies high (and risky) investments in marketing, which are essential to achieve adequate levels of reputation, image and distribution coverage. The use of the FCO "brands" acts as an attraction factor for intermediate and final demand: this allows to achieve, with limited investments, a high level of notoriety in the sector in which business owners operate effectively and immediately. The expected "utility function" consists in increasing National and International competitiveness.
The collaboration begins with subscription of a Trademark license agreement, through which the licensee will be able to start his business or increase it using advantage and popularity of the Trademark licensed on the products / services offered.
FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities.
FCO intends to play an important role in the markets in which it operates, placing itself pro-actively in order to identify trends and to supply quality products at competitive prices on national and international markets.
Our Branded orientation is multi-format: from digital content in videos, PR content and networking, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for thought generation and communication strategies.
In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.
Thanks to Our "International Experience", we collect reviews from different countries aiming to continuously improve customer care (& our Brand awareness). The presence on Global Markets gives us the Opportunity to share our reality with many people.
Collaborate with us and with our brands.
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The "FCO" identification and ownership logo can be purchased for your business, website or social media accounts.
Colors, fonts and position, among other things, can be changed. Please contact us if you have any questions or concerns.
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