This was the introductory film that helped establish the new universe of the Kissan and his animal friends. It helped in bringing back the farmer to herald the Kissan Brand forward through the #KissanKeKisse Series. The story of the honest farmer and mischievous chameleon in this ad film, coupled with the other animals in their unique art style instantly set it apart from the other campaigns that the brand had done previously.

For the Kissan Orange Squash film we focused on conveying the product quality and the use of natural oranges in the squash through the story of the squirrel and the farmer. The animation for this film included some fun and dynamic actions by the characters, for example, the squirrel springing into action and pouring water into the glass with its tail in one continuous motion.

For the Kissan Mixed Fruit Jam ad film we helped tell the story through a catchy and memorable jingle. The song highlighted the eight main fruits that go into the product, while showcasing a cheerful and expressively animated ensemble of the Kissan’s animal friends helping him harvest each fruit. The jingle was adapted into multiple languages and helped establish great top of mind recall for the brand. The unique singing voice and call-and-response format of jingle also helped teach young children the names of fruits in a fun and engaging manner.

This ad film was the most recent in a set of 4 films produced for the #KissanKeKisse Series. In this film, we highlighted HUL’s newly launched product Kissan Peanut Butter with the story of an inquisitive squirrel and friends interacting with the titular Kissan. The entire sequence of the peanuts and the product packaging shot were designed, created and rendered using a 3D workflow that seamlessly integrated with the 2D-illustrated animations. Unlike the other 3 films, the footage sequences in this film were all shot following COVID-19 guideline measures (including use of full PPE kits, COVID-19 Testing and Physical distancing guidelines)

Dynamite and Plankton Collective together worked on over 300 sketches including character styles, poses and scene concepts before finally arriving at the selected creative route. Once the main option was selected, the Kissan and his universe of animals were built out once again, with poses and scene treatment frames. This allowed for the creation of a well defined character bible for future reference. In our process of character creation, we helped establish a strong and extensive visual vocabulary for the Kissan brand, that could easily be carried forward into future campaigns using the newly established world and creative treatment.