The UK is full of some beautiful areas and this brief was to promote British tourism through the use of film locations. My concept was ‘The Film Trailer’ - A mobile-cinema that visits famous British film locations, showcasing the movies that were filmed there.
The Film Trailer uses local retailers to cater for the event so that the money made gets re-invested into the local businesses. On the stalls is also a section to put each companies logo.
The Film Trailer tickets contain a hidden voucher/discount inside, ranging from local restaurants and shops to tourist attractions.