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Drops founders believe that good-quality coffee should be everywhere. That is why they decided to open Drops Coffee Shop in their small hometown — Pskov. My goal was to make this place visually outstanding through brand identity.
Credits
Graphic Design: Anna Gordeychuk
Photo: Sasha Komandrovskaya
© 2023
![brand identity cafe Coffee cup drops Packaging visual identity Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e8b4e161929219.63cd9526beb26.png)
![brand identity cafe Coffee cup drops Packaging visual identity Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7cbef6161929219.63ef780c68a77.png)
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The main visual anchor of Drops is its logo. It is friendly, smooth, yet charismatic. Accent logomark balanced with easy-to-read text font shapes Drops visual identity. With colors, I decided to keep it simple and go back to the basics. That’s why the Drops brand palette consists of natural coffee colors — black, milky, and light brown.
![brand identity cafe Coffee cup drops Packaging visual identity Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d46666161929219.63cd9526c2493.png)
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