Brand Designing For Save The Music
During the summer, fall, and winter of 2022, I was a freelance Brand Designer for Save The Music Foundation (STM).
Founded in 1997, Save The Music Foundation is a nonprofit that helps students, schools, and communities reach their full potential through the power of making music. It’s one of the leading music foundations in the United States. I worked with the Senior Director of Marketing Communications to update all the marketing assets using their new brand toolkit (typeface, colors, photos).
The Banner
STM had banners that showed the older brand styling. This banner I created showed the organization’s confident and modern aesthetic. I wanted to keep the design free of clutter; thus, it has only four elements (two instruments, the logo, and the text).
An Alternative Banner Option
The One Sheets
I knew about STM before starting my position; however, many people don’t. I redesigned these “One Sheets’’ which explain the magic of STM to the students, parents, and communities. These sheets needed to be magnetic and akin to the organization’s work. Again, here, I used the new typeface and colors boldly.
The End of The Year Campaign
Like every nonprofit, STM wanted to receive more donations at the end of the year, when the public’s generosity was at its peak. The assets inspire someone to donate to the students and their musical development, not the nonprofit, hence the images of the students. STM played the stage on which the students could strut during their concert of possibilities.
A Donor Card (front and back)
The End of The Year Letter (front & back)
An Outer Envelope
The Social Media Campaign
In harmony with the End of The Year Campaign, the Social Media Campaign showed more students in their dynamic poses. I decided on silhouette students for these designs because it allowed the viewer to experience the students and their joy of music without the extra information of a distracting background.
A Facebook Cover
Instagram Posts with Different Students and Fundamentals STM Values
An Alternative Instagram Option
Social Media Toolkit
The Board of Directors, like the staff and members of the advisory boards, share a passion for music education and work together to fulfill the foundation’s mission. The Social Media Toolkit aided the board members in achieving financial support for STM. Here I gave the students the musical spotlight (pun intended) with a circle on their heads with the musical notes around them dancing to the student’s beat.
An Alternative Instagram Option
The Board Members Dashboard
I created a web-based dashboard with Notion, hosting all the assets needed by the board members to share with the public.
Instagram Stories Videos
Student Video (one of five, the others are not shown)
