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I joined an Imagin's initiative to create the brand identity for Xulita MX as a pro-bono project to give back to the community. Xulita MX is a platform to empower Mexican women abroad through their artisanal crafts.
The name Xulita comes from a friendly name given to any women that does good, and it's rooted within Mexican population. Inspired by the shape of traditional dresses and vivid colours I created the logotype and a flexible as well as playful identity that celebrates the figure of Mexican women in their society: as mothers, workers, artists and spirits.
![Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89ebf6161924397.63f156cca66b3.jpg)
![Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39e5e6161924397.63f1006890047.png)
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