Dictators have shaped our history. Our present would've been different if our history didn't witness the atrocities committed by these dictators.
Durex, a leading condom brand, took this very truth and created this campaign, wherein we wish our product existed during the times these dictators were born. Maybe, history could've been different.
A print campaign brings alive this very thought.
We also extended the idea on YouTube Pre-rolls.
YouTube has biographical documentaries of these dictators. Our pre-roll ads appeared just before the viewer watched the main video.
